Episode 17 | What Builds Trust with Small Habits?

In this episode of the TrustBuilder Podcast, host Scott Linklater and TrustBuilder CRO & Principal Consultant, Morgan Hartanov, explore how trust is often built, or broken, through the small habits and everyday interactions people tend to overlook.

From simple moments like a thoughtful gesture at a coffee shop to the routines that shape marriages, teams, and workplaces, they break down why consistency matters more than grand gestures when it comes to relational trust. The conversation explores how small behaviors create lasting impressions, how “guest trajectory” influences expectations in relationships and business, and why personalized trust-building matters because different people value different things.

This episode offers practical insight into how everyday actions shape relational health and why trust is ultimately built one interaction at a time.